{"id":56590,"date":"2023-02-28T07:17:03","date_gmt":"2023-02-28T06:17:03","guid":{"rendered":"https:\/\/bold.hamburg\/?p=56590"},"modified":"2024-08-06T11:59:09","modified_gmt":"2024-08-06T09:59:09","slug":"consulting-5-0-artificial-intelligence-for-the-consulting-of-the-future","status":"publish","type":"post","link":"https:\/\/bold.hamburg\/en\/consulting-5-0-artificial-intelligence-for-the-consulting-of-the-future\/","title":{"rendered":"Consulting 5.0 \u2013 artificial intelligence for the consulting of the future."},"content":{"rendered":"

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Artificial intelligence and robots as the counterpart to human labour?<\/h2>\n

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Artificial intelligence to create self-learning algorithms, humanoid robots and networked sensors \u2013 every new step in this direction sees things that were formerly the purview of a distant future turn into reality in the present day and age. Our society and economy are not just on the cusp of a radical change: they\u2019re already in the midst of it.<\/p>\n

Values that were previously fixed and analogue are increasingly being transformed into digital formats with the goal of storing information digitally and making it available for electronic data processing. Work processes that were formerly undertaken by humans are now more likely to be handled by robotic machines \u2013 taking less time and with a lower error rate. Artificial intelligence was anticipated in theoretical form back in the 1980s, and now, thanks to big data and enhanced processor capacity, it\u2019s becoming a reality.<\/p>\n

The fourth industrial revolution itself shifted the focus towards modern technologies that created highly automated factory environments by integrating cyber-physical systems (CPSs). The pairing of information and software technology with mechanical units based on cloud computing brought with it a modified world of production and work that led to human workers being seen in different ways and in a fresh light. One question really drove the discussion about industry 4.0: will robots and artificial intelligence replace human labour?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/bold.hamburg\/wp-content\/uploads\/2023\/02\/image004-img.jpg” title_text=”image004-img” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Industry 5.0 as a driver of innovation in the interplay between humans and machines <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]\u2018Industry 5.0\u2019 and the way in which this term was received might provide an answer to the above question by striving to combine the best of both worlds. Now, humans are being reintegrated into the machine-based systems constructed under industry 4.0. The result? All-new work environments, shaped by the collaboration between robots, as an expression of artificial intelligence, and people. In other words, will the fifth industrial revolution succeed in changing how manufacturing is undertaken? To date, industry 5.0 and, by extension, marketing 5.0 are concepts that some companies are already bringing to life and have as an integral part of their corporate culture, while others still need to change course somewhat. Two factors pose key obstacles in this respect. Firstly, there is often a lack of the necessary expertise in AI and big data to drive forward change management successfully within a company and to develop the brand with an eye to the future.[\/et_pb_text][et_pb_code module_class=”fonts_15″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Secondly, economic pressures and the overwhelming nature of the brand-new technological developments stifle innovation. Given the plethora of options to choose from, brands and organisations often cannot see the wood for the trees. Good advice is more in demand than almost ever before. In this respect, future-looking, holistic consulting is key, an approach that enables the company to step away from its stance of watching and waiting and move towards proactivity.<\/pee><\/div>\n

More<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Actively shaping the future, today<\/h2>\n

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Going forward, consulting should be based on data and be measurable, or be made measurable. And this is precisely at the heart of the issue: clarity and guidance for the consulting market. In our view, we need scientifically developed models, methods and findings to achieve this. Skills in AI and psychological diagnostics are not merely useful: they are indispensable. We collaborated with Nordakademie Hamburg to explore this topic.<\/p>\n

A team of six students from Nordakademie Graduate School (based
in Hamburg\u2019s Dockland) in the fields of business psychology, financial management & accounting, general management and marketing & sales management, wrote their master\u2019s theses on the topic set by BOLD Consulting: \u2018Consulting 5.0 \u2013 artificial intelligence for the consulting of the future\u2019. The theses were supervised by Dirk Johann\u00dfen, PhD student in IT at the University of Hamburg, on behalf of Nordakademie Graduate School.<\/p>\n

We would like to invite all our readers to take a glimpse behind the scenes. We\u2019ll take you on our journey with us: our articles and guest posts will offer you an authentic insight into the expectations, successes and challenges we face over the course of this project.<\/p>\n

We were curious and excited to see the results and the path that would lead us to them. Today, we can look back on the collaboration between Nordakademie Graduate School and BOLD Consulting with a great deal of joy.<\/p>\n

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TRETEN SIE MIT UNS IN KONTAKT.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/kontakt\/” button_text=”kontaktieren” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”” button_alignment_last_edited=”on|tablet” module_class=”common_button” _builder_version=”4.20.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence to create self-learning algorithms, humanoid robots and networked sensors<\/p>\n","protected":false},"author":4,"featured_media":56412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|0px|true|true\" global_colors_info=\"{}\"][et_pb_row module_class=\"pb0\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

K\u00fcnstliche Intelligenz und Robotik als Gegenpol zur menschlichen Arbeit?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Durch k\u00fcnstliche Intelligenz zu autark lernenden Algorithmen, humanoiden \r\nRobotern und vernetzten Sensoren \u2014 Mit jedem neuen Schritt in diese Richtung kommen einstige Zukunftsvisionen zunehmend in der Gegenwart an. Dabei steht uns eine tiefgreifende Ver\u00e4nderung von Gesellschaft und Wirtschaft nicht nur bevor, sie findet l\u00e4ngst statt. \r\n\r\nZuvor festgehaltene, analoge Werte wurden zunehmend in digitale Formate transformiert mit dem Ziel, Informationen digital zu speichern und so f\u00fcr die elektronische Datenverarbeitung verf\u00fcgbar zu machen. Arbeitstechnische Prozesse, die zuvor von Menschenhand durchgef\u00fchrt wurden, werden gegenw\u00e4rtig mit steigender Tendenz von maschinellen Robotern in k\u00fcrzerer Zeit und mit einer niedrigeren Fehlerquote \u00fcbernommen. Die in den 1980er Jahren theoretisch antizipierte k\u00fcnstliche Intelligenz wird aufgrund von Big Data und gesteigerten Prozessorleistungen zur heutigen Realit\u00e4t. \r\n\r\nIn den Fokus der vierten industriellen Revolution r\u00fcckten bereits moderne Technologien, die hochautomatisierte Fabrik-Umgebungen durch die Integration \r\nvon Cyber-Physical-Systems (CPS) schafften. Die Kopplung von informations- und softwaretechnischen mit mechanischen Einheiten auf Basis von Cloud-Computing brachte eine modifizierte Produktions- und Arbeitswelt mit sich, die zum Umdenken und Neudenken menschlicher Arbeitskraft f\u00fchrte. Eine Frage f\u00fchrte die Diskussion um die Industrie 4.0 ma\u00dfgeblich an: Wird Robotik und k\u00fcnstliche Intelligenz die menschliche Arbeit ersetzen?[\/et_pb_text][et_pb_image src=\"https:\/\/bold.hamburg\/wp-content\/uploads\/2023\/02\/image004-img.jpg\" title_text=\"image004-img\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"30px||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Industrie 5.0 als Innovationstreiber im Zusammenspiel zwischen Menschen und Maschine<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

\u201cIndustrie 5.0\u201d und die Rezeption dieses Begriffs vermag eine Antwort auf die zuvor gestellten Fragen zu geben, indem sie sich zur Aufgabe macht, das Beste aus beiden Welten zu vereinen. In den konstruierten Maschinen-Kreislauf der Industrie 4.0 wird nun der Mensch reintegriert. Das Resultat sind v\u00f6llig neue Arbeitsumgebungen. Diese werden durch die Zusammenarbeit von Robotern, als Ausdrucksform k\u00fcnstlicher Intelligenz, und Menschen gepr\u00e4gt sein. Schafft es die f\u00fcnfte industrielle Revolution also die Produktionsweisen abermals zu ver\u00e4ndern? Bisher ist Industrie 5.0 und damit auch das Marketing 5.0 als ein Konzept zu sehen, welches in einigen Unternehmen bereits gelebt und fest mit der Unternehmenskultur verwoben ist, w\u00e4hrend es in anderen noch einer obligatorischen Kurskorrektur bedarf. Als Hemmschwellen lassen sich hierbei insbesondere zwei Faktoren identifizieren: Zum einen fehlt oftmals die notwendige Expertise im Bereich KI und Big Data, um das Change Management erfolgreich im Unternehmen voranzutreiben und die eigene Marke zukunftsorientiert weiterzuentwickeln.<\/p>[\/et_pb_text][et_pb_code module_class=\"fonts_15\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

\t

Zum anderen l\u00e4sst der wirtschaftliche Druck und die \u00dcberforderung angesichts der noch nie dagewesenen, technologischen Neuerungen die Innovationskraft auf ein Minimum sinken. Marken und Organisationen erkennen in einer Flut von Auswahlm\u00f6glichkeiten die naheliegenden L\u00f6sungen oft nicht. Eine gute Beratung ist demnach gefragt wie selten zuvor. Hierbei ist vor allem auf ein zukunftsorientiertes, ganzheitliches Consulting zu setzen, welches die Organisationen bef\u00e4higt, raus aus der abwartenden und beobachtenden Position, rein ins proaktive Handeln zu kommen.<\/p><\/div>mehr<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Aktiv schon heute die Zukunft von morgen gestalten<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Die zuk\u00fcnftig zu erbringende Beratungsleistung sollte zu einem relevanten Teil auf Daten basieren und messbar sein bzw. messbar gemacht werden. Und genau darum geht es: Klarheit und Orientierung f\u00fcr den Beratungsmarkt. Daf\u00fcr braucht es aus unserer Sicht wissenschaftlich erarbeitete Modelle, Methoden und Erkenntnisse. Kompetenzen in den Bereichen KI und psychologische Diagnostik sind daf\u00fcr sicher nicht nur von Vorteil, sie sind notwendig. Gemeinsam mit der Nordakademie Hamburg haben wir uns dieses Themas angenommen!<\/p>\r\n

Ein Team aus sechs Student:innen der Nordakademie Graduate School (mit Sitz
im Hamburger Dockland) aus den Fachbereichen Wirtschaftspsychologie, Financial Management & Accounting, General Management und Marketing & Sales Management, hat ihre Masterarbeiten \u00fcber das von BOLD Consulting gestellte Thema \u201eBeratung 5.0 \u2013 K\u00fcnstliche Intelligenz f\u00fcr das Consulting von morgen\u201c geschrieben. Die Betreuung seitens der Nordakademie Graduate School fand durch Dirk Johann\u00dfen, Doktorand der Informatik an der Universit\u00e4t Hamburg, statt.<\/p>\r\n

Wir m\u00f6chten alle Leser:innen einladen, einen Blick hinter die Kulissen zu werfen. Wir nehmen Euch mit und berichten in unseren Artikeln und in Gastbeitr\u00e4gen authentisch von Erwartungen, Erfolgen, aber auch \u00fcber etwaige Schwierigkeiten, die uns im Laufe dieses Projektes begegnet sind.<\/p>\r\n

Wir waren neugierig und gespannt auf die Ergebnisse und den Weg, der uns zu diesen f\u00fchren wird und blicken heute mit gro\u00dfer Freude auf die Zusammenarbeit zwischen der Nordakademie Graduate School und BOLD Consulting zur\u00fcck.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"2_3,1_3\" make_equal=\"on\" _builder_version=\"4.20.0\" _module_preset=\"default\" custom_margin=\"25px||||false|false\" custom_padding=\"35px|20px|35px|20px|true|true\" custom_css_main_element=\"align-items: center;\" border_width_all=\"1px\" border_color_all=\"#000000\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

TRETEN SIE MIT UNS IN KONTAKT.<\/h3>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"\/kontakt\/\" button_text=\"kontaktieren\" button_alignment=\"right\" button_alignment_tablet=\"left\" button_alignment_phone=\"\" button_alignment_last_edited=\"on|tablet\" module_class=\"common_button\" _builder_version=\"4.20.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-56590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-2"],"yoast_head":"\nConsulting 5.0 \u2013 artificial intelligence for the consulting of the future.<\/title>\n<meta name=\"description\" content=\"Artificial intelligence and robots as the counterpart to human labour? Using artificial intelligence to create self-learning algorithms\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bold.hamburg\/en\/consulting-5-0-artificial-intelligence-for-the-consulting-of-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consulting 5.0 \u2013 artificial intelligence for the consulting of the future.\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence and robots as the counterpart to human labour? 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