{"id":56605,"date":"2023-02-28T06:48:00","date_gmt":"2023-02-28T05:48:00","guid":{"rendered":"https:\/\/bold.hamburg\/?p=56605"},"modified":"2024-08-06T11:57:07","modified_gmt":"2024-08-06T09:57:07","slug":"nordakademie-graduate-school-bold-academia-meets-practice","status":"publish","type":"post","link":"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/","title":{"rendered":"Nordakademie graduate school & bold: academia meets practice."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row module_class=”pb0″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]Germany, the country of poets and thinkers. Hardly any other country is home to so much innovation and so many future-looking products. And yet the digital revolution that completes the picture appears to be passing us by. Universities are getting rid of courses in IT and Germany is failing to keep pace with neighbouring countries when it comes to digitalisation.<\/p>\n

We want to counteract this downward trend via our cooperation with the Nordakademie Graduate School in Hamburg\u2019s Dockland. In collaboration with talented young people, we are shaping the consulting of tomorrow, today. In this article, we\u2019re taking a peek behind the scenes of the project to design our chatbot. What did the students need to tweak and what challenges did they encounter within their academic work?[\/et_pb_text][et_pb_image src=”https:\/\/bold.hamburg\/wp-content\/uploads\/2023\/02\/image0066.jpg” title_text=”image0066″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Germany, how\u2019s your digitalisation coming along?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]According to the Digital Riser report published at the end of last year, Germany is getting worse and worse, compared to the rest of the world. The report looks at the digital competitiveness of 137 countries using ten equally weighted parameters, ranging from the risk capital available and the technical skills of the population, through to companies\u2019 willingness to change. The result? Germany is lagging behind France and Italy, not to mention other countries. If you look at the study, you\u2019ll quickly see that Germany is being beaten to the punch, taking a paltry 17th place in the 20 key industrial and emerging countries (G20).[\/et_pb_text][et_pb_code module_class=”fonts_15″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

This is why it\u2019s even more worrying that Germany is not just doing worse internationally, but Hamburg is also trailing behind the rest of the country in terms of university-level research into digitalisation, according to a study by Stifterverband. In Berlin, there are 190 professorships for IT, a total of 150 in Munich and 80 in Hamburg. Of them, just 23 are at the University of Hamburg. In 2017, the \u2018ahoi.digital\u2019 project saw the city promise to balance out this inequality by creating additional professorships. The initial funding provided by the authorities for the project ran out back in late 2020. Halting the expansion of IT also means that 100 student places planned under the auspices of \u2018ahoi.digital\u2019 were not created.<\/pee><\/div>\n

More<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The wrong signal for students interested in the field<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]A poor showing \u2013 that\u2019s what our team at BOLD thinks, as do students and staff at Nordakademie Graduate School. If we want to make up lost ground nationally and internationally, it\u2019s time to train and encourage talented young people within Germany, in particular. This is exactly why the partnership between Nordakademie Graduate School and BOLD Consulting came into being. Together, we looked at the theory in depth and were able to put it into practice. Academia turns into tangible reality. Creating this link to business practices enabled us to identify an extremely steep learning curve within the student community. In the third part of our blog series, we want to look at our project and provide insight into our work.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

On its own account: a project where we can all grow<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]The project revolves around the integration of a chatbot. Agreeing on the questions asked via the chatbot in the analysis phase and subsequently evaluated plays a key role in our project. The quality of the responses to the questions, and, by extension, the hypotheses derived from them, depends on their precision. Our extensive expertise means that the team at BOLD knows how important it is to ask the right questions to attain meaningful results. Sharing this knowledge with the project group, giving instructions without having too much of an impact, is tricky but very exciting. It was not only the students who found the learning curve rather steep: the project also gave us a chance to grow and learn from the students. At the start, everyone had the task of finding a shared project topic that suited the financial requirements of potential customers, along with the academic requirements of the university and the requirements in terms of artificial intelligence.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Methods and academic work<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]Students Bennet, Konstantin and Finn worked on the methods part of the project. They looked at the theoretical implementation and conceptual tasks that occurred in this phrase. Various chatbot providers were reviewed and the technologies used were assessed in terms of their functional scope. Checking the performance of the chatbot\u2019s vision and the actual value it added for customers were of central importance in this phase of development. To this end, the three students designed a prototype in the program \u2018Azure\u2019, which offers a realistic assessment in terms of the feasibility of implementing the project. Finn\u2019s previous professional experience enabled him to bring together theory and practice here. For him, the major challenge lay in underpinning his hypothesis with suitable sources. His practical experience needed to be supported by well-grounded sources to meet the demands of a piece of academic work. This process was lengthy yet rewarding. The first major obstacle lay in programming a crawler that stored tweets filtered via the Twitter API in a CSV file. To do this, they needed to acquire programming knowledge that they did not use during their day-to-day endeavours at work and at university. The three students overcame this challenge and others to develop a business model and set out cost structures.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The legal position and the fear of new technologies<\/h2>\n

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Anneka, conversely, worked on the psychological groundwork connected to artificial intelligence and chatbots. What potential solutions and recommendations for action are there from a psychological perspective? In particular, this revolves around overcoming the risks of the fear of technology in general and encouraging its acceptance. Anneke also collaborated with Marcel to create part of the chatbot. This will make it easier for BOLD Consulting to run targeted interviews going forward. The consulting process is made more efficient by having certain pieces of information requested ahead of meetings. At this point, however, the challenge lay in creating a shared academic foundation for the question portion of the chatbot. Academia and practice can only be combined under certain conditions and don\u2019t correlate fully with each other.<\/p>\n

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The complexity of research into the legal basis is also not to be overlooked. The legal basis of the GDPR and German Federal Data Protection Act is of fundamental importance when it comes to designing the chatbot and the ways it can be used. Anneke did not have a legal background and had not previously engaged with law-related topics. As a result, it is not surprising that finding her feet in this respect took a good deal of patience and stamina. The resulting implications for BOLD Consulting were not drawn up light-heartedly: their content was checked time and again. Anneke\u2019s portion was particularly crucial for the discussion within the master\u2019s project and the final outlook.<\/pee><\/div>\n

More<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Theory and current status of research<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]Marcel and Tim worked on the theoretical part of the project, in parallel to the other students. The academic and theoretical basis relevant for the final chapters needed to be researched and documented. This section primarily revolved around the underlying research on artificial intelligence and the status of artificial intelligence within consulting in 2021. The topic of artificial intelligence also encompassed chatbots and crawlers. The questions of how chatbots\/crawlers can be developed, how they\u2019re defined, what kinds of chatbots\/crawlers there are and what their various uses are were answered at this point and contributed to the theoretical part of the project. For both, getting to grips with unfamiliar topics posed a major challenge: neither of them had come into contact with the content of the master\u2019s project on an academic level before.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pb0″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Seeing challenges as an opportunity<\/h2>\n

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Participating in a project of this nature alongside regular lectures, examinations and a full-time job took a great deal of discipline. It is down to everyone\u2019s positive underlying approach, communication on an equal footing and solution-focused way of thinking that it was possible to create a shared foundation. Mr Johann\u00dfen provided stimuli for the students time and again, not just acting as a bona fide expert in his field but also as a valuable sparring partner for all involved.<\/p>\n

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The goals and outcomes of our actions are always linked to our guiding principle: \u2018Consulting 5.0 | Artificial intelligence for the consulting of the future.\u2019 This is the benchmark against which we measure the success of our project. It was not a task we dreamt up for its own sake: it is grounded in real needs expressed by the market. Once the final thesis has been presented in March, we would be happy to continue the project with the students as young entrepreneurs and make it profitable.<\/pee><\/div>\n

mehr<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”25px||||false|false” custom_padding=”35px|20px|35px|20px|true|true” custom_css_main_element=”align-items: center;” border_width_all=”1px” border_color_all=”#000000″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Durch die Nordakademie Gruaduate School und BOLD Consulting trifft Wissenschaft auf Realit\u00e4t.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/kontakt\/” button_text=”kontaktieren” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” module_class=”common_button” _builder_version=”4.20.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Germany, the country of poets and thinkers. Hardly any other country is home<\/p>\n","protected":false},"author":4,"featured_media":56478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.20.0\" _module_preset=\"default\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row module_class=\"pb0\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Deutschland das Land der Dichter und Denker. Kaum ein anderes Land steht f\u00fcr solch einen Erfindungsreichtum und zukunftstr\u00e4chtige Produkte. Die digitale Revolution und somit das weitere \u201eD\u201c, das uns zu einem harmonischen Dreiklang noch fehlt, scheinen wir jedoch zu verpassen. Universit\u00e4ten streichen Lehrangebote im Feld der Informatik und Deutschland verliert im Bereich Digitalisierung den Anschluss an Nachbarl\u00e4nder. \r\n\r\n\r\nDurch unsere Kooperation mit der Nordakademie Graduate School im Hamburger Dockland wollen wir genau diesem Abw\u00e4rtstrend entgegenwirken. In Zusammenarbeit mit jungen Nachwuchstalenten gestalten wir schon heute die Beratung von morgen. Mit diesem Beitrag werfen wir einen Blick hinter die Kulissen des Projektes um unseren konzipierten Chatbot. An welchen Stellen mussten die Studierenden schrauben und welchen Herausforderungen sind sie innerhalb des wissenschaftlichen Arbeitens begegnet?[\/et_pb_text][et_pb_image src=\"https:\/\/bold.hamburg\/wp-content\/uploads\/2023\/02\/image0066.jpg\" title_text=\"image0066\" _builder_version=\"4.21.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_margin=\"30px||||false|false\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Deutschland, wie steht es um deine Digitalisierung?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Laut des Digital Riser Reports , der Ende letzten Jahres erschien, verschlechtert sich Deutschland zunehmend im internationalen Vergleich. Der Report untersucht die digitale Wettbewerbsf\u00e4higkeit von 137 L\u00e4ndern anhand von zehn gleich gewichteten Parametern, die vom Angebot f\u00fcr Risikokapital \u00fcber die technologischen Fertigkeiten der Bev\u00f6lkerung bis zur Ver\u00e4nderungsbereitschaft von Unternehmen reichen. Das Ergebnis: Neben Frankreich und Italien h\u00e4ngen weitere Staaten Deutschland in Sachen Digitalisierung ab. Wirft man einen Blick auf die Studie, so erkennt man schnell, dass Deutschland unter den 20 wichtigsten Industrie- und Schwellenl\u00e4ndern (G20) weit abgeschlagen lediglich auf Platz 17 landet. [\/et_pb_text][et_pb_code module_class=\"fonts_15\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]
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Umso besorgniserregender ist es, dass nicht nur Deutschland im internationalen Vergleich, sondern auch Hamburg im nationalen L\u00e4ndervergleich laut einer Studie des Stifterverbandes in der Forschung im Bereich Digitalisierung an Hochschulen zur\u00fcckliegt. So gibt es in Berlin 190 Professuren f\u00fcr Informatik, in M\u00fcnchen insgesamt 150 und in Hamburg 80. Von diesen entfallen gerade mal 23 an die Universit\u00e4t Hamburg. Mit dem Projekt \u201eahoi.digital\u201c versprach die Stadt 2017 dieses Ungleichgewicht aufzuheben und weitere Professuren zu schaffen. Die Anschubfinanzierung der Beh\u00f6rden f\u00fcr das Projekt liefen jedoch bereits Ende 2020 aus. Ein Stopp des Informatik-Ausbaus bedeute au\u00dferdem, dass 100 im Rahmen von \u201eahoi.digital\u201c geplante zus\u00e4tzliche Studienpl\u00e4tze nicht geschaffen werden k\u00f6nnten. <\/p><\/div>mehr<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Falsches Zeichen f\u00fcr interessierte Studierende<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Ein schlechtes Signal, findet nicht nur unser Team von BOLD, sondern auch die Studierenden und das Lehrpersonal der Nordakademie Graduate School. M\u00f6chten wir im nationalen und internationalen Vergleich nicht l\u00e4nger abgeh\u00e4ngt werden, so ist es an der Zeit insbesondere die Nachwuchstalente Deutschlands gezielt zu schulen und zu f\u00f6rdern. Genau aus diesem Grund ist die Kooperation zwischen der Nordakademie Graduate School und BOLD Consulting entstanden. Zusammen sind wir der Theorie auf den Grund gegangen und konnten sie praxisorientiert umsetzen. Aus Wissenschaft wird Realit\u00e4t zum Anfassen. Durch den unternehmerischen Praxisbezug konnten wir bereits eine extrem hohe Lernkurve innerhalb der Gemeinschaft der Studierenden feststellen. Wir wollen im dritten Teil unserer Blogreihe einen Blick in die Komb\u00fcse unseres Projektes werfen und Aufschl\u00fcsse \u00fcber unsere Arbeit liefern.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

In eigener Sache: Ein Projekt, an dem wir alle wachsen<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Das Projekt st\u00fctzt sich auf die Integration eines Chatbots. Die Abstimmung der Fragen, die in der Analysephase \u00fcber den Chatbot gestellt und im Anschluss ausgewertet werden, nehmen einen wichtigen Part unseres Projektes ein. Vom ihrer Genauigkeit h\u00e4ngt die G\u00fcte des Befragungsergebnisses und damit der abzuleitenden Hypothesen ab. Durch unsere jahrelange Expertise wissen wir von BOLD, wie wichtig die richtige Fragestellung ist, um zu aussagekr\u00e4ftigen Ergebnissen zu kommen. Dieses Wissen in die Projektgruppe zu transportieren, Anleitung zu geben ohne zu sehr Einfluss zu nehmen ist knifflig, aber auch hoch spannend. Nicht nur die Studierenden erlebten also eine gesteigerte Lernkurve. Auch wir konnten an diesem Projekt wachsen und von den Studierenden lernen. Zu Beginn standen alle vor der Aufgabe ein gemeinsames Projektthema zu finden, welches sowohl den wirtschaftlichen Anspr\u00fcchen der potentiellen Kund:innen als auch den wissenschaftlichen Anspr\u00fcchen der Hochschule und den Anspr\u00fcchen an das Feld der K\u00fcnstlichen Intelligenz gerecht wird. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Methoden und wissenschaftliches Arbeiten<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Die Studierenden Bennet, Konstantin und Finn arbeiteten am Methodenteil des Projektes. Sie k\u00fcmmerten sich um die theoretische Umsetzung und die konzeptionellen Aufgaben, die in diesem Stadium anfallen. Es wurden verschiedene Chatbot Anbieter gesichtet und die angewendeten Technologien auf ihre Funktionsumf\u00e4nge gepr\u00fcft. Die Vision des Chatbots auf Leistung und den tats\u00e4chlichen Mehrwert f\u00fcr Konsument:innen zu \u00fcberpr\u00fcfen, war in dieser Phase der Entwicklung von basaler Bedeutung. Daher konzipierten die drei Studierenden ein Prototyp mit dem Programm \u201eAzure\u201c, der eine realistische Einsch\u00e4tzung bez\u00fcglich der Umsetzbarkeit des Projektes liefert. Gerade die beruflichen Erfahrungen, die Finn bereits sammeln konnte, lassen die F\u00e4den hierbei zwischen Praxis und Theorie zusammenlaufen. F\u00fcr ihn bestand die gro\u00dfe Herausforderung in der Untermauerung der Thesen durch geeignete Quellen. Um dem Anspruch einer wissenschaftlichen Arbeit gerecht zu werden, mussten seine praktischen Erfahrungen durch fundierte Quellen gest\u00fctzt werden. Dieser Prozess erwies sich als langatmig und dennoch lohnend. Vor die erste gro\u00dfe H\u00fcrde stellte sie dabei die Programmierung eines Crawlers, der u\u0308ber die Twitter API gefilterte Tweets in einer CSV Datei speichert. Daf\u00fcr mussten sie sich Kenntnisse in der Programmierung aneignen, die sie nicht f\u00fcr den Arbeits- und Unialltag brauchen. Diese und weitere Herausforderung konnten die drei jedoch meistern. Es konnte ein Business-Modell entwickelt und Kostenstrukturen definiert werden. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Rechtslage und die Angst vor neuen Technologien<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Anneke hingegen arbeitete an den psychologischen Grundlagen, die in Verbindung mit K\u00fcnstlicher Intelligenz und einem Chatbot stehen. Welche L\u00f6sungsans\u00e4tze und Handlungsempfehlungen werden aus psychologischer Sicht geboten? Insbesondere kommt es hier auf die \u00dcberwindung von Risiken der Angst vor Technologie im Allgemeinen und der Akzeptanz dieser an. Zusammen mit Marcel kreierte Anneke zudem einen Teil des Chatbots. Dies f\u00fchrt dazu, dass es der BOLD Consulting in Zukunft erleichtert wird, zielgerichtete Interviews zu f\u00fchren. Durch die Abfrage von gewissen Informationen im Vorfeld von Gespr\u00e4chen wird eine effizientere Beratung m\u00f6glich. An dieser Stelle zeigte sich jedoch die Herausforderung, eine gemeinsame wissenschaftliche Basis f\u00fcr den Fragenteil des Chatbots zu schaffen. Wissenschaft und Praxis lassen sich nur bedingt miteinander vereinen und korrelieren nicht in allen Punkten miteinander.<\/p>[\/et_pb_text][et_pb_code module_class=\"fonts_15\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

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Die Komplexit\u00e4t der Recherche zu rechtlichen Grundlagen ist ebenso nicht von der Hand zu weisen. Die Rechtlage zu DSGVO und BDSG ist grundlegend f\u00fcr die Konzeption des Chatbots und seine Einsatzm\u00f6glichkeiten. Anneke blickte nicht auf eine juristische Laufbahn zur\u00fcck und kam bisher nicht mit Rechtsthemen in Ber\u00fchrung. So ist es v\u00f6llig plausibel, dass ein Einlesen viel Geduld und Durchhalteverm\u00f6gen erforderte. Die daraus resultierenden Implikationen f\u00fcr die BOLD Consulting wurden nicht leichtfertig getroffen und immer wieder auf ihr Gehalt gepr\u00fcft. Annekes Part war vor allem f\u00fcr die Diskussion innerhalb des Masterprojekts und den abschlie\u00dfenden Ausblick von zentraler Bedeutung.<\/p><\/div>mehr<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Theorie und aktuelle Forschungsst\u00e4nde<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Marcel und Tim erarbeiteten parallel zu den anderen Studierenden den theoretischen Teil des Projektes. Die wissenschaftlichen sowie die theoretischen Grundlagen, die fu\u0308r die anschlie\u00dfenden Kapitel relevant sind, m\u00fcssen recherchiert und dokumentiert werden. Hierbei geht es vor allem um den grundlegenden Forschungsstand zur K\u00fcnstlichen Intelligenz und den Status von K\u00fcnstlicher Intelligenz in der Beratung im Jahr 2021. Chatbots und Crawler wurden zudem in das Themenfeld K\u00fcnstliche Intelligenz eingeordnet. Die Fragen \u201eWie k\u00f6nnen Chatbots\/Crawler entwickelt werden? Wie werden sie definiert? Welche Arten von Chatbots\/Crawler gibt es und wie sehen ihre vielf\u00e4ltigen Einsatzm\u00f6glichkeiten aus?\u201c wurden an dieser Stelle beantwortet und flossen in den theoretischen Teil des Projektes ein. F\u00fcr beide stellte die Einarbeitung in fachfremde Themen eine gro\u00dfe Herausforderung dar, da beide bisher keinen akademischen Bezug zu den Inhalten des Masterprojektes hatten. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"pb0\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Herausforderungen als Chance betrachten<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Gerade die Programmierung des Crawlers mit Python in einer Visual Studio Code Umgebung und die Implementierung des Powershell Scripts, f\u00fcr eine h\u00f6here Usability innerhalb des Twitterumfelds, hat Teile des Teams immer wieder vor Herausforderungen gestellt. Diese konnten sie jedoch stets mit Bravour meistern. Die gut funktionierende interne Kommunikation, die Hilfsangebote untereinander und die Unterst\u00fctzung durch BOLD Consulting und Herrn Johann\u00dfen trugen \u00fcber die unterschiedlichen Vorkenntnisse und die ausschlie\u00dflich virtuellen Begegnungen hinweg. Schnell verstanden alle Teilnehmenden, nur wenn jedes Mitglied das Thema vollends versteht, kann die Arbeit ein voller Erfolg werden. Gerade das Zeitmanagement verlangte allen Studierenden viel ab. Neben den regul\u00e4ren Vorlesungen, Pr\u00fcfungen und einem Vollzeitjob an einem solch gro\u00dfen Projekt zu partizipieren erfordert viel Disziplin. Es ist der positiven Grundstimmung, der Kommunikation auf Augenh\u00f6he und den l\u00f6sungsorientierten Denkweisen aller zu verdanken, dass eine gemeinsame Basis gefunden wurde. Herr Johann\u00dfen stellte f\u00fcr die Studierenden ein wahren Impulsbrunnen dar und fungierte nicht nur als ein absoluter Experte auf seinem Gebiet, sondern auch als wertgesch\u00e4tzter Sparringspartner f\u00fcr alle Seiten. [\/et_pb_text][et_pb_code module_class=\"fonts_15\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]
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Die Ziele und die Outcomes unseres Handelns sind immer an unseren Leitsatz \u201eBeratung 5.0 I K\u00fcnstliche Intelligenz f\u00fcr das Consulting von morgen\u201c gekoppelt. An dieser Pr\u00e4misse bemisst sich der Erfolg unseres Projektes. Dieses entstand nicht aus reinem Selbstzweck heraus, sondern gr\u00fcndet sich auf den echten Bed\u00fcrfnissen des Marktes. Nach dem Vorstellen der Abschlussarbeit im M\u00e4rz w\u00fcrden wir das Projekt gerne mit den Studierenden als Jungunternehmer:innen weiterf\u00fchren und gewinnbringend umsetzten.<\/p><\/div>mehr<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"2_3,1_3\" make_equal=\"on\" _builder_version=\"4.20.0\" _module_preset=\"default\" custom_margin=\"25px||||false|false\" custom_padding=\"35px|20px|35px|20px|true|true\" custom_css_main_element=\"align-items: center;\" border_width_all=\"1px\" border_color_all=\"#000000\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Durch die Nordakademie Gruaduate School und BOLD Consulting trifft Wissenschaft auf Realit\u00e4t.<\/h3>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"\/kontakt\/\" button_text=\"kontaktieren\" button_alignment=\"right\" button_alignment_tablet=\"left\" button_alignment_phone=\"left\" button_alignment_last_edited=\"on|tablet\" module_class=\"common_button\" _builder_version=\"4.20.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-56605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-2"],"yoast_head":"\nNordakademie Graduate School & BOLD: academia meets practice.<\/title>\n<meta name=\"description\" content=\"Germany, the country of poets and thinkers. 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Hardly any other country is home to so much innovation and so many future-looking products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"BOLD Unternehmensberatung\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T05:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T09:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bold.hamburg\/wp-content\/uploads\/2023\/02\/image0066.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandra Rehder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Rehder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/\"},\"author\":{\"name\":\"Sandra Rehder\",\"@id\":\"https:\/\/bold.hamburg\/#\/schema\/person\/9ad2aaf4d713345e701369fba1f3d21d\"},\"headline\":\"Nordakademie graduate school & bold: academia meets practice.\",\"datePublished\":\"2023-02-28T05:48:00+00:00\",\"dateModified\":\"2024-08-06T09:57:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/\"},\"wordCount\":2167,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bold.hamburg\/wp-content\/uploads\/2023\/02\/image0066.jpg\",\"articleSection\":[\"Ai\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/\",\"url\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/\",\"name\":\"Nordakademie Graduate School & BOLD: academia meets practice.\",\"isPartOf\":{\"@id\":\"https:\/\/bold.hamburg\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bold.hamburg\/en\/nordakademie-graduate-school-bold-academia-meets-practice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bold.hamburg\/wp-content\/uploads\/2023\/02\/image0066.jpg\",\"datePublished\":\"2023-02-28T05:48:00+00:00\",\"dateModified\":\"2024-08-06T09:57:07+00:00\",\"author\":{\"@id\":\"https:\/\/bold.hamburg\/#\/schema\/person\/9ad2aaf4d713345e701369fba1f3d21d\"},\"description\":\"Germany, the country of poets and thinkers. 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