Sandra Rehder, Managing Director, BOLD Consulting
London is more than just a city to me. I lived there for twelve years, built lasting professional and personal ties, and return regularly. London is the home of my heart – a place defined by openness, speed and unwavering internationalism.
As an international strategic advisor, I follow the UK market closely – particularly in times of profound transformation.
Internationalism: Diversity as Economic Infrastructure
London remains one of the most globalised economies in Europe. Despite Brexit, economic uncertainty and geopolitical tension, the city continues to attract talent, capital and ideas from all over the world. Its density of international organisations, media houses, think tanks and start-ups is unparalleled.
What makes London unique is its ability to integrate diverse cultures and business logics into a functioning, dynamic whole. It shows that international competitiveness stems from openness – not isolation.
Economic Transformation: A Market in Motion
The British economy is undergoing deep structural change. Many organisations are repositioning themselves strategically and operationally in the post-EU context. At the same time, new growth sectors are emerging – in climate tech, AI, fintech, life sciences and ESG-driven corporate strategy.
This creates friction – but also huge opportunity. London remains a testbed for future-focused models. Faster, bolder, and often more experimental than many continental markets.
A Signal for German Organisations?
For German companies looking to expand internationally, London offers more than inspiration – it offers contrast. The city teaches decisiveness, pragmatism and a tolerance for risk. Qualities that are increasingly valuable in today’s volatile markets.
My Personal Reflection
London continues to inspire me. Not just because of the language or the connections – but because of its mindset: Don’t talk about it. Make it work.
At BOLD, we support organisations ready to act globally – with structure, strategy and an eye for cultural dynamics.
April 2025
