‘Anyone who wants to be a brand will polarise opinion – and that’s just as it should be!’ BOLD on the topic of ‘personal branding’ in a XING interview.
‘Anyone who wants to be a brand will polarise opinion – and that’s just as it should be!’ BOLD on the topic of ‘personal branding’ in a XING interview.
Greenfield Consulting | Cross-Functional Program Management | OD | Intercultural TD/BUC |
language: English
Brand | BUC
Brand development
Brand | OE
The Future of the Police
Master’s thesis Consulting 5.0
Chatbot
Organisational-/Team Development
OE | BUC
Pitch client global automotive
Brand | OE | TE | BUC
International Content House
Brand | OE | BUC
The Academy of the Future
NEO | GenZ
Tomorrow’s leaders
TE | BUC
Female Leadership
OE | TE | BUC
Organisational Transformation (CTO role)
We are mobile. We don’t just move forward headlong. Because forward is not successful for everyone. Instead, we move in the direction dictated by our analysis. And that can sometimes lead somewhere completely different than we first thought. Agility is development. In other words, not the announcement of what is right or wrong. It’s about gradually asking questions and feeling our way forward. This requires a lot of practice and training. But in the end, you and everyone else involved enjoy maximum freedom of movement.
We are integer. Reliable. Credible. We could not do our job if we were not honest. To ourselves, but especially to our clients. Of course it is sometimes unpleasant to tell the truth. And we could do it all differently, but we don’t believe that would be better for the cause. We firmly believe in what we are doing. Because we have courage. And the confidence in ourselves to be able to deal with the consequences.
We are courageous. Because we have to question ourselves again and again. To think anew again and again. Trying the things we know and love in a different way. To tackle tasks without knowing where it will all lead. In our eyes, courage is synonymous with responsibility and clarity. And a thick skin.
Strategy | Communication
From stand-alone brands to a multi-brand strategy
Communication | Apps
From offline to online
Communication | Magazine
From stand-alone brands to a multi-brand strategy
Branding | BUC
From start-up to company
TD
From issues. To service
Strategy | Communication
From B2B to B2C/lifestyle

OD | TD | BUC
From silos to an organisation ready for the future